Top 5 Marketing Strategies for Online Shops

People now find online shopping very convenient. Because of the demand, we are seeing a growth in this segment. With so many online shops operating, you should find food marketing strategies to make your online shop stand out. Here are some suggestions.

1.    Content marketing

You can create online materials, like blog posts, infographics, images, videos, etc. These will attract the target audiences. These contents will educate the visitors about your brand. It is a great way to improve your brand image.

2.    Live video streaming

Videos are now very popular. You can live stream video of your new product launch on your website or social media. Facebook and Youtube have live video streaming options.

3.    User-generated content

You can arrange a contest on Facebook. For example, choosing the best picture of the customer wearing your shop’s T-shirt. You can ask questions regarding your product or brand and see who wins. If any of your customers post a photo of your product or shop, reward them.

4.    Mobile shopping

Create an app for your store as many people shop using their mobile phones. You can use push notifications, discounts, etc. to encourage customers to download your app.

5.    Virtual reality

Virtual reality is the trend now. The shoppers should get the experience of holding the product. You can incorporate virtual reality as part of your online marketing strategy.

If you have an online store, you should include all of these as part of your marketing strategy. These will keep you ahead of the completion. You will be able to attract more customers to your store.

5 Ways to Increase Traffic to Your Website

Who doesn’t want more traffic to their site? With so much competition, companies are trying their best to attract more and more customers to their websites. Creating a visually appealing website is not enough. Here are five ways you can boost your website traffic.

On-page SEO

On-page SEO can increase traffic to your website. You should use appropriate keywords in your content. Make sure that the content and your products or services that you are offering are relevant. So, when people will search using the keywords, your site will show up on the search engine results pages.

You should write good meta descriptions for your page. You should create internal links; that is, like one page of your site with the other. Make sure you use the right anchor texts for the links.

Advertise

You should have the budget for social media advertising, paid search, display advertising, etc. These are great options for building brands and attracting more audiences. You should do some research on the various paid channels before deciding which one to choose.

Get Social

You should promote your content on social media sites. You can use Facebook, Twitter, Google+, Pinterest, Instagram, etc. You should use hashtags to target your customer.

Email Marketing

Email marketing is very effective in increasing website traffic. You should send promotional emails to prospective customers on a regular basis. According to a recent study, it can improve revenue by many folds.

Guest post

You can write on sites that are relevant to yours. This way you will be able to attract visitors to your site. You can ask other writers to write guest posts on your site, too.

Besides these, you should make your website responsive. The loading time of your site should be less; otherwise, the visitors will leave the site. Make sure that the website is easy to navigate. Use the suggestions given to boost your site traffic.

4 Reasons Companies have Their Own Blogs

Almost every business has a website now. But having a website is not enough. You need to give more effort to attract audiences and help them in making a buying decision. Businesses must have blogs along with websites for several reasons. These are discussed below.

Create brand awareness

The blog is a great place to promote your brand. You cannot include much information about your product or service on your website. In the blog, you can write interesting articles related to your product or service. People will learn more about your brand that way. So, your brand image will improve.

Become a thought leader

As you keep on writing new contents on your blog, people will consider you as a thought leader in this field. You will be able to show your expertise in the industry and this will build up trust.

Get higher ranking

You need to rank your site higher so that you get more visitors to your site. When Google sees new content, your site will be ranked high. You can use appropriate keywords in your blog and increase the ranking of your site.

Help in conversion

A blog can be part of the sales channel. Blogs can help leads to convert. You can include social plugins in your blog and share your articles on various social media. This will also build up trust and lead to more conversions. You can influence people to sign up for your newsletter as well.

In order to write a blog, all you need are time and good writing skill. By showing your expertise in the field, you will be able to gain the trust of the prospective customers. This way your customer base will increase and you will earn more revenue.